VALUE

"No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising."

- Edwin L. Artzt, CEO of Proctor & Gamble, "Grooming the Next Generation of Management," A.N.A./The Advertiser, Spring 1992, p. 69.
"If everything on television is, without exception, part of a low-calorie (or even no-calorie) diet, then what good is it complaining about the adverts? By their worthlessness, they at least help to make the programmes around them seem of a higher level."

- Jean Baudrillard (1986), French semiologist, quoted in Robert Andrews, The Columbia Dictionary of Quotations, 1993, New York, NY: Columbia University Press, p. 18.
"The advertisements in a newspaper are more full knowledge in respect to what is going on in a state or community than the editorial columns are."

- Henry Ward Beecher, quoted in Rhodas Thomas Tripp, The International Thesaurus of Quotations, 1970, New York, NY: Thomas Y. Crowell Company, p. 18.
"There is no such thing as bad publicity except your own obituary."

- Brendan Behan, quoted in Robert I. Fitzhenry, The Fitzhenry & Whiteside Book of Quotations, 1993, Canada: Fitzhenry & Whiteside Limited, p. 17.
"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does."

- Steuart Henderson Britt, advertising consultant, quoted in Rhodas Thomas Tripp, The International Thesaurus of Quotations, 1970, New York, NY: Thomas Y. Crowell Company, p. 18.
"The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business."

- Derby Brown, quoted in John P. Bradley, Leo F. Daniels & Thomas C. Jones, The International Dictionary of Thoughts, 1969, Chicago, IL: J. G. Ferguson Publishing Co., p. 13.
"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."

- Leo Burnett, quoted by Joan Kufrin, Leo Burnett: Star Reacher(1995), Chicago, IL: Leo Burnett Company, Inc., p. 143.
"You can tell the ideals of a nation by its advertisements."

- Norman Douglas (1917), British author, quoted in Robert Andrews, The Routledge Dictionary of Quotations 1987, London: Routledge & Kegan Paul, p. 5.
"Early to bed,
Early to rise;
Never get tight,
And advertise."

- Timothy Eaton, quoted in John Robert Colombo, The Dictionary of Canadian Quotations, 1991, Toronto: Stoddart Publishing Co. Ltd., p. 6.
"Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero."

- F. Scott Fitzgerald, U.S. author, quoted in Robert Andrews, The Columbia Dictionary of Quotations, 1993, New York, NY: Columbia University Press, p. 18.
"You must stir it and stump it,
And blow your own trumpet,
Or trust me, you haven't a chance."

- W. S. Gilbert, quoted in Margaret Miner and Hugh Rawson, The New International Dictionary of Quotations, 1986, New York: Penguin Books, p. 288.
"It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product."

- David Ogilvy, Confessions of an Advertising Man, New York: Ballantine Books, p. 69.
"If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers are the drivers who keep us on the right track, leading to a richer, more benevolent society."

- Brian Philcox, quoted in John Robert Colombo, The Dictionary of Canadian Quotations, 1991, Toronto: Stoddart Publishing Co. Ltd., p. 7.
"To advertise when trade is dull
Is useless, don't you see?
I advertise each day, and trade
Is never dull with me."

- Printers' Ink, (January 9, 1895), vol. 12, p. 44.
"Advertising is totally unnecessary. Unless you hope to make money."

- Jef I. Richards (2000), Chairman of The University of Texas Advertising Department.
"If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other . . . . The general raising of the standards of modern civilization among all groups of people during the past half century would have been impossible without the spreading of the knowledge of higher standards by means of advertising."

- Franklin Roosevelt, former U.S. President, quoted in David Ogilvy, Confessions of an Advertising Man (1978), New York: Ballantine Books, p. 132.
"Advertising, however tasteless and excessive it may seem, is nonetheless dissemination of information as to who is producing and selling what product, for what reason, and at what price."

- U.S. Supreme Court, Virginia Pharmacy Board v. Virginia Citizens Consumer Council, 425 U.S. 748 (1976), p. 765.
"The codfish lays ten thousand eggs,
The homely hen lays one.
The codfish never cackles
To tell you when she's done.
And so we scorn the codfish,
While the humble hen we prize.
Which only goes to show you
That it pays to advertise."

- Author unknown, quoted in Bruce Bohle, The Home Book of American Quotations, 1967, New York, NY: Dodd, Mead & Company, p. 5.
"he who has a product to sell
and goes and whispers in a well
is not so apt to get the dollars
as one who climbs up a tree and hollers"

- Author unknown