EVIL

Advertising is "an evil service."

- Aneurin Bevan, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988, New York: Penguin Books, p. 371.
"Advertising is an instrument in the hands of the people who use it. If evil men use advertising for base purposes, then evil can result. If honest men use advertising to sell an honest product with honest enthusiasm, then positive good for our kind of capitalistic society can result."

- John W. Crawford, communications professor, quoted in Samm Sinclair Baker, The Permissible Lie: The Inside Truth About Advertising, 1968, Cleveland, OH: World Publishing Company, p. 180.
History will see advertising "as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that."

- Malcolm Muggeridge, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988, New York: Penguin Books, p. 371.
"Advertising is only evil when it advertises evil things."

- David Ogilvy, Ogilvy on Advertising (1985), New York: Vintage Books, p. 207.
"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."

- David Ogilvy, Ogilvy on Advertising, 1985, New York: Vintage Books, p. 207.
Young people are "threatened . . . by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire."

- Pope John Paul II, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988, New York: Penguin Books, p. 371.
I can not "think of any circumstances in which advertising would not be an evil."

- Arnold Toynbee, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988, New York: Penguin Books, p. 371.