TELEVISION * MOVIES * MUSIC INTERNET * ADVERTISING * MP3 * MAGAZINES * PICTURES * COMMERCIALS * MUSIC VIDEOS * NEWSPAPERS * RADIO * CDs
"We must prepare young people for living in a world of powerful images, words and sounds." -- UNESCO, 1982
"A
democratic civilization will save itself only if it makes the language of
the image into a stimulus for critical reflection, not an invitation to
hypnosis."
-- Umberto Eco
"Cinema is truth at 24 frames per second, and every time you cut you lie." -- Jean Luc Goddard
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WHO IS IN CONTROL? ARE YOU "FREE"? WHAT IS THE TRUTH?
"Winston turned a
switch and the voice sank somewhat, though the words were still
distinguishable. The instrument (the telescreen, it was called) could be
dimmed, but there was no way of shutting it off completely..."
-- from 1984 by George Orwell
“An image . . . is not
simply a trademark, a design, a slogan or an easily remembered picture. It
is a studiously crafted personality profile of an individual, institution,
corporation, product or service. “
-- Daniel
Boorstin
"In the age of television, image becomes more important than
substance."
-- S.I. Hayakawa
"The medium is the
message."
-- Marshall McLuhan
"The force of the
advertising word and image dwarfs the power of other literature in the
20th century."
-- Daniel J. Boorstin
TASKS:
Introduction: Listen to National Public Radio's recent program, Media Literacy, in which NPR's Brooke Gladstone reports on the rising awareness in education of media literacy (7:30). (RealAudio is required.)
For Commerial Anaylysis Homework: Basic Elements Propaganda and television commercial (html).
Research Project: The Northwestern Tree Octupus (Octopus paxarbolis)
The Art of Selling: Basic Elements Propaganda and Advertising Techniques.
Inspiration Files: Television vs. the Internet, and Image vs. Text; and the five principles of media literacy
Yesterday, Today, and the Future: Communications Technologies and Me
Advertising Quote Pages: Advertising, attention, belief, communication, consumers, content, copywriting, creativity, evil, fun, future, concepts and ideas, image, morality and ethics, selling, sex, social power, value, and wants.
Mass
Media Food
for Thought: "Is
There A Role For Literacy In The Information Age?”
by Richard Rodriguez;
"The
Impact of Television & Video Entertainment on Student Achievement in
Reading and Writing" and "Television
and Computers" by Ron Kaufman; "Television
Addiction" by Marie Winn; "Can
U Keep Up W/the Changing Tech Vocabulary?"
by Mary McNamara; "Pop!
Tech Conference Puts Touch of Humanity in the Age of Technology"
by Dan
Gilmor; "Teen
Incivility Is Deeper Than Cyberspace" by Sandy Banks; "High
School Hasn't Changed--Except for the Gun" bAOL
Gets Its Message Out in 'Mail'" by Paul Farhi;"
"A Nation Under Seige... by Product
Placement,"
by David Shaw; "Arab
Satellite TV Station a Prime Battlefield in Information War"
by T.
Christian Miller; "Madison
Avenue and your brain New advances in neuroscience are explaining why
people just do it, exactly as they're told to, when that commercial comes
on," by Matthew Blakeslee. "Television
Politics: an Advertising Flood, an Information Drought," by Steve
Lopez. "Media
Still Wait to Be Called Up" and "Media
Under Public Barrage Over Content of War Coverage" by David
Shaw;
"Words
Are a Key Weapon in the Taliban's Arsenal" by Megan Stack;
"America:
Think of it as a Brand
Name" by Sam Hill; "U.S.
wants its MTV to get message out in Arab world," from
CNN; "How a Powerful Image Can Shape
a War" by James Zuwalt; and "When the Press Is in the
Dark, So Is Everyone" by John Balzar, and "Coalition
Loses the ‘Psy-Ops” Advantage in Iraq"
By Max Boot
Assignment
Files:
Download print
advertisement (html),
television commercial (html),
and music video (html) files.
Download tabloid review (html)
file.
Media Deconstruction Kit: Consumer Circles.
Celebrity and Entertainment News Links: National Inquirer, People Magazine, The Star Magazine, Entertainment , Inside Edition, extra tv!, TV Guide Magazine, Entertainment Tonight, Yahoo! TV Coverage, and WeeklyYahoo! Entertainment Headlines.
Straight to the Source: MTV, VH1.
Why Do We Care? Tabloid Review.
Persuasive Essay: "Dear Joey..." Good luck!
Culminating Project: Coastline Creative Concepts
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Last updated on April 28, 2004. |