Beginner Achievement	Moderate Achievement	High Achieving	Self Evaluation	Teacher Evaluation
Graphics	Graphics are poorly chosen and lack strength in imagery. /20	Graphics are mediocre, placed and used well but need additional attention to detail in the styling of the graphic /35	Graphics are well used with attention to detail and image purpose. /50	/50	/50
Text	Poor choice and use of text. Style of text does not match the mood of the project. /20	Use of text has strong foundation but could be integrated to a higher degree. Stronger use of styling with the text would convey the mood of the topic. /35	Excellent use of text with attention to detail integrating both text and imagery. Style of text helps the project's concept and mood. /50	/50	/50
Color	Poor use of color. Project uses color ineffectively, or project needs additional color to fully utilize the strength of color. Combination of colors is distracting and detracts, not adds to the strength of the project. /20	Color is used but project needs minor adjustments in order for color to be effective. Different color choices will make project stronger. /35	Finely polished project. Attention to details and concept of project is excellent. Use of color is powerful and has strong impact on the /50	/50	/50
3-D Object	Three-dimensional object has little relationship to the project. Chosen object is placed with little attention to detail/purpose. /20	Well-chosen objects, but placement and how object(s) are used in project is weak. Object detracts from the rest of the project and is not fully integrated into the projects theme. /35	Three-dimensional objects are well chosen and are an integral piece of the project’s impact and direction. /50	/50	/50
Total				/200	/200